About this FREE Event:
Learn how to dominate dental marketing in a DSO- and AI-driven world. This session unpacks how Google search works, how to leverage E-A-T (Expertise, Authority, Trust), and how AI is changing the game. Plus, see live demos and explore the future of new patient tracking and reporting.
Key Learning Objectives:
• Understand how prospective patients use Google and AI to find dental providers and how to stand out in search results.
• Learn how to apply E-A-T (Expertise, Authority, Trust) to boost online visibility and credibility in both traditional and AI-powered search.
• Gain practical strategies for benchmarking competitors and optimizing Google Ads to attract more high-quality new patients.
• Explore the future of marketing analytics and patient tracking to improve ROI and streamline the new patient journey.
Who Should Attend?
- Practice Owners
- Dentists
Speakers:
- Douglas Sligting at Ascent
Douglas Sligting is the founder and CEO of Ascent Practice Growth Strategies, a company dedicated to helping dentists thrive with proactive, strategic marketing. With 25 years in the industry—including a decade running his own agency—Doug created Ascent to challenge the status quo and deliver results-driven campaigns. Ascent focuses on shaping perception, attracting high-quality patients, and providing clear analytics for sustainable, confident growth.
Upcoming
CE Information:
This event will provide 1 CE credit to participants. Our primary objective will be to provide information and skills that will create effective strategies at improving personal and business operations.

The Dental A Team
Expert Consulting for Dentists and Teams
We are dentistry’s leading consultants who help dentists increase profitability in their dental practices and enjoy fulfillment along the way.
Our clients see:





McKinzie Jeffrey, DDS
"I will never be able to put a monetary value on what they have done for our dental clinic.
Not only were they able to improve our office productivity, they made our working lives more efficient and enjoyable."

Chase Davis, DDS
“During the first webinar, I was completely engaged and could not believe how useful all of the information was!
This community is a needed and a great opportunity!”
